'Dopamine dressing' is the movement of the summer. Here, Vogue Scandinavia dives into the return of the ball gown and why cool-girl dressing has officially turned frilly
It was deep January Winter Tundra when I was browsing the famed Matches Fashion sale. Suddenly I experienced an extreme serotonin rush as I discovered Molly Goddard’s black and blue tulle, multi-tiered masterpiece was 80 per cent off.
I had been eyeing this gown, which could have found its way into Sofia Coppola’s 2006 Marie Antoinette, since I first saw it close Goddard’s autumn/winter 2021 runway. I jumped up and down in excitement when a box the size of my room was delivered and the 1980s tulle pastry delectably draped out.
This surprise delight came at the perfect time. As a long-time advocate of dopamine dressing, it's thrilling to see taffeta, tulle, sparkles, glitter, duchess satin, trains, opera gloves, tiaras, and first and foremost colour are officially making it into a category of appropriate dressing for the everyday. We have often heard the expression “dress for the job you want” but I think it is also time to start dressing for the world we want.