Lifestyle / Society

Print power: How Maija Isola grew Marimekko into a cult brand

By Josefin Forsberg

Unikko print. Photo: Johanna Laitanen

With a 38-year Marimekko tenure and more than 500 painterly patterns produced, textile print designer Maija Isola is the mastermind behind the brand’s most recognisable patterns. Via oranges to overblown flowers, her work has shaped our very idea of Finnish design. We explore the genesis of some of her most indelible masterpieces