Digital Covers

“It's an honour to capture Alisha at this pivotal point of her thrilling professional and personal ascent”: Letter from the editor

By Martina Bonnier

Photo: Coliena Rentmeester

Editor in chief Martina Bonnier on our latest digital cover starring Alisha Boe, which gives platform to the Norwegian-Somali actor's fearless and articulate voice – and ever playful spirit

Just as Vogue Scandinavia has evolved and grown over the years, so do the talents and collaborators that we consider part of our extended family. One such talent that I hold dear to my heart is Norwegian-Somali actor Alisha Boe. I recall when we reached out to her to be profiled within our of our first print issues – a time in which Alisha was just starting to make an imprint in the industry amid the success of Netflix series 13 Reasons Why. Now, as our candid cover story showcases, the 27-year-old is experiencing a swift trajectory in her career. But most importantly, Alisha is fearlessly using her voice to advocate for herself – and other young women – in her industry. It's an honour to capture Alisha at this pivotal point of her thrilling professional and personal ascent.


Alongside her hard work, it's been a pleasure to also witness Alisha become more integrated in the world of fashion, which she describes as entering “as a student”. With her striking looks and radiant character, it's no wonder Alisha is taking a deserved seat at the front rows of some of the biggest runway shows and red carpet events.

Alisha cherishes the Norwegian and Somali elements of her identity (and Vogue Scandinavia will always consider her a home-grown star), but you can't ignore the 'valley girl' spirit that she has developed during her 20 years living in California. There's a relaxed and confident air to Alisha that we really wanted to enhance in this shoot, so naturally, we opted for more casually elevated pieces – the preppy Tommy Hilfiger look that she wears on the cover perfect captures Alisha's self-assured sense of ease.

This is an inspiring profile of one of Scandinavia's brightest emerging stars. Alongside the profile story, there is a beautiful video of Alisha discussing her childhood and ancestral links that is not to be missed. I hope you enjoy.