Yes, Laufey has an identical twin – get to know her equally creative other half Junia

Junia might share a resemblance with her identical twin, jazz-pop musician and Vogue Scandinavia star Laufey, but she’s carving out a lane of her own in the creative world. With a penchant for historical references, and an unabashedly romantic visual aesthetic Junia is not afraid to think or work outside the box.

Related: Gen-Z’s jazz star gets messy: Laufey on her third album ‘A Matter of Time’

From directing music videos to creating marketing campaigns, her eye for ambiance has shaped some of Laufey’s most memorable launches. Always finding new ways to storytell, this is just the beginning of what is to surely be a remarkable creative career, here are five things you might not know about Junia.

Junia has balanced her creative passions with an impressive academic history, the creative earned a master’s degree in International Relations from The University of St. Andrews in 2022. A testament to her love of learning, after graduation Junia interned with the creative team at Universal Music Group, where she quickly discovered her knack visuals and branding, and continued to hone her craft behind the scenes.

When Laufey released the music video for her song, ‘Lover Girl’, some eagle-eyed fans might have noticed that the directing credit went to none other than her very own twin sister. Junia made her directing debut with the project, infusing it with her own visual style and deep understanding of the singer’s music. It was a fitting first step into filmmaking for someone with such a keen artistic eye, the creative has since gone on to direct the video for the deeply personal tune, ‘Snow White’ set in the very place the pair first called home.

Related: The 5 defining stage looks of Laufey, revisited

Musical talent clearly runs in the family. Junia is a skilled violinist, following in the footsteps of her mother and grandfather – both trained musicians – she first fell in love with the instrument at the age of seven. She even earned a minor in music during university, and played in the orchestra while pursuing her degree.

As Laufey’s creative director, Junia is hands-on with everything from visuals and concepts to styling, helping shape the signature “Laufeycore” aesthetic fans know and love. She even gives the "Lauvers" a peek into her process by sharing mood boards on her own Instagram, offering a glimpse of how the singer’s romantic style comes to life.

Related: How Dior’s Peter Philips dreamt up Laufey’s cover look – and how you can recreate it at home

While she may have grown up in both Iceland and Washington, D.C. these days, Junia is based in London. Surrounded by a thriving arts scene and endless creative inspiration, the city’s rich history and cultural vibrancy makes it the perfect backdrop for her work. With plenty of galleries, museums, and jazz clubs, it’s no surprise that this city would be a place the creative felt at home.