Jeanerica - AW24

By Josefin Forsberg

Photo: Jeanerica

Jeanerica's autumn/winter '24 collection is a material medley spanning canvas, cord and chambray

For AW24, Jeanerica urges us to look to the past past when confronted with the ever-evolving tapestry of fashion. Embracing this relentless satorial roundabout, the Swedish brand reinterprets classic archetypes and resurrects iconic pieces of past eras.


Captured within the Community House in Eslöv, Sweden, designed by Hans Asplund in 1957, Jeanerica's AW24 collection reflects on the rich denim heritage of the Nordics. However, for a brand known for its denim, some of the more noteworthy pieces came rendered in anything but the classic cotton fabric. In fact, the collection is rendered in a masterful blend of textures, boasting a rich medley of materials: neutral unisex canvas jackets, half-zip waffle knits and corduroy collars all came to define the nostalgic collection with a sense of '70s flair.

The collection sees a variety of new styles introduced: low-rise skinny jeans make their comeback alongside kick flares and cropped cuts. Patch pockets and carpenter tabs mingle with hammer loops for that utilitarian take on jeans unique to Scandinavia. Regarding colour schemes, this season dives into an ocean of indigo blues alongside a palette of earthy tones – brown, beige clay, and washed grey.

See all the looks from Jeanerica's AW24 collection below:

Images shot by Magnus Bergqvist