Known for it's sorbet knits, Norwegian brand Ilag has our late summer sweaters sorted
Ilag is a Norwegian adverb. Translating as ‘togetherness’, the young brand – founded in 2020 – is all about community. Focusing on texture, the brand was born out of a desire to offer women a more relaxed and playful textile alternative. Underpinned with a Nordic style, modern cut, and an effortless sense of cool, Scandinavian sensibility permeates every aspect of the brand. Made from more natural materials, “stock fabrics and yarns”, and recycled fibres and materials, the brand has joined forces with its fellow Norwegian creatives in being committed to long lifecycle materials.
The coming collection was designed at the time of Russia's invasion of Ukraine. At the time, creative director Renate Nipe felt numb, describing her state of mind as if everything was without meaning. Nipe spent a lot of thought trying to settle on what would inspire the collection, and when everything seems hopeless, optimism and hope are what help us keep on keeping on. “In a turbulent world, I wanted to create a collection that symbolises the opposite: freedom and joy,” Nipe says. “I want to feel the wind on my face when I ride my bicycle. I want to lie down looking up at the clouds and long to go back to my childhood when everything was safe and the sun always shone. So gather your friends and family and enjoy life and find peace of mind."
For its spring/summer 2023 collection, our eyes were particularly drawn to the leg warmers peeking out of ballet flats – a trend currently gaining momentum but has yet to reach its full potential. Loose-knit tops and shorts in sorbet shades took to the homely runway, while a floral baby blue bag with a matching quilted jacket had us longing for late summer nights. Surplus yarns and fabrics such as cotton crepe, mohair blends, and satin from recycled polyester give the collection a harmonic, yet tactile touch and feel. And the crochet... well, don’t get us started.
See the full lookbook below: