Ida Sjöstedt - runway - SS23

By Josefin Forsberg

Further cementing her stone-solid signatures, Ida Sjöstedt presents florals and frills for summer – with surprising styling versatility

With her usual flair for romanticism, Ida Sjöstedt's spring/summer 2023 collection was an amalgamation of dusty pastels, florals and frills. Inspired by modern artist Flora Yukhnovich and her abstract work – that in turn inspired colours in the collection – saw Sjöstedt perfecting the silhouette that since long has been synonymous with her eponymous brand. "Her paintings literally inspired my colour palette for SS23, but I also love the conceptual side to her work, juxtaposing today's social media and the capitalism of beauty with the Rococo movement," Sjöstedt muses over coffee in her Stockholm showroom.


"I believe the female gaze is more important than ever, today when women’s rights are threatened everywhere, " Sjöstedt continues. "And as a creator and woman myself my main focus has always been on designing for women and making them feel beautiful without the need to please men, and I believe that is something that is still reflected in my work after 20 years and numerous collections."

Inherently romantic in her expression, floral embellishments return in dusty lilacs and muted greens. "As I love working three-dimensionally, dainty petals and flower embellished tulle are key materials." The soft silhouettes are recent Sjöstedt's signatures, flowing and sensual – feminine without being overly exposed. Among a number of versatile stand-outs, a personal favourite being a see-through dusty lilac top, Sjöstedt lists a dramatic off-the-shoulder gown as the icon in the collection "It might not be something I'd wear on the daily, but it's a show stopper. It is as close as we come to making couture in our ready to wear collection."

See the lookbook below:

Ida Sjöstedt SS23