Fashion

Ida Sjöstedt - runway - SS22

By Allyson Shiffman

August 31, 2021

For SS22, Ida Sjöstedt presented the fashion fairytale we have all been craving

These days we need fairytales more than ever, and in that regard we can always count on Ida Sjöstedt to deliver. The beloved Swedish designer has been creating unabashedly feminine fantasies for two decades, and today’s SS22 show was no different. Fittingly presented in the courtyard of the Hallwyl Museum, which once housed a Count and Countess, the collection was a love letter to the universe Sjöstedt has been building since her very first outing.

Models floated down the runway like ethereal princesses, all tulle and florals in soft hues. The frocks, with their sheer applications and charming ruffles, will undoubtedly be worn at countless weddings and graduations come summer, if such gatherings are on offer. Easy separates — some with floral appliqués, natch — provide the opportunity to weave the designer’s signature girlishness into an everyday wardrobe, juxtaposed against sturdier blazers and denim. Hair was loose and garnished with flowers. Even the fishnet stockings had flowers and butterflies delicately attached. A little sprinkle of fantasy never hurt anyone.

See the full collection below:





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