Culture / Society

How to holiday in the south of Italy, according to creative director Maj-La Pizzelli

By Eliza Sörman Nilsson
ATP Atelier

Photo: ATP Atelier

Come summer, ATP Atelier creative director Maj-La Pizzelli can be found in Puglia, Salento, where she has a home. Here, she shares just where to eat, shop and swim in this delectable part of the world

“I’ve had a huge crush on Salento since we started going here in 2005,” says ATP Atelier co-founder Maj-La Pizzelli of the Italian town she now considers her second home. “We always dreamt of having a place of our own and when this opportunity came we couldn’t say no.”


Pizzelli and her husband actually purchased two townhouses and renovated the places, turning them into one big house. “It’s in the most picturesque little town and the heritage of the house is just stunning with original floors and al fresco ceilings,” she adds.

When spending sun-drenched days here, Pizzelli’s go-to is a flowy kaftan with her label’s sandals, “especially Rosa”. Adding, “I’ll pair that with a smaller bag or a clutch. I’ve noticed how I gravitate towards more petit bags during this time of year.”

Days are spent swimming, reading in the garden, “surrounded by the pomegranate and orange trees,” and attending the antique markets on Sundays. Pizzelli spends more time cooking when here, saying: “We basically live off vegetables and fish... There are seasonal and local produce here that can’t be found at home, like cicoria for example.”

If this idyllic description already has you booking a ticket, here is Pizzelli's insider guide to where to go: