Having been teased for over five months, H&M has unveiled its new collaboration with designer Stella McCartney. In a campaign fronted by Angelina Kendall, Adowa Aboah, and Renee Rapp, the British designer digs into her past for an emotional and honorific collection
For over 20 years, H&M has been making designer accessible through its coveted and oft sold out collaborations. From Rabanne and Viktor & Rolf, through Versace, Balmain, Erdem, Moschino and many more, the brand has taken the (for most) unaffordable and brought it to the high street, whilst still retaining the codes of the luxury behind them.
In 2005, one such designer was Stella McCartney, whose eponymous label helped spearhead H&M’s sustainability ethos. Now, in 2026, the two reunite with a new range – driven by the same goal as before – following months of anticipation since it was first teased at December’s British Fashion Awards.
Photo: Sam Rock
Photo: Sam Rock