Meet the Girls of Stockholm: Who are the stars of Prime's new reality show?

First, there was Girls of Oslo, the cult show that looked into the daily lives of four of Norway’s top influencers. Now, it’s Sweden’s turn, as Amazon Prime turns its attention to the four main influencers of Stockholm, Alice Stenlöf, Hanna Friberg, Klara Elvgren and Lovisa Worge

The new reality show follows the four women as they travel to Marbella to get to know each other better and back to Stockholm as they establish bonds and traverse the trials and tribulations of modern friendship, all whilst maintaining their brands, image and entrepreneurial endeavours.

But who are the Girls of Stockholm? If you are unfamiliar with these Swedish IT girls, fret no more, as Vogue Scandinavia serves up all you need to know about each girl.

Alice Stenlöf is one of the original and most successful Swedish influencers. Hailing from Gothenburg, Stenlöf has been influencing since before the term was officially coined, when she began documenting her everyday life in 2015. Across platforms such as YouTube, Instagram, TikTok, Stenlöf consistently delights audiences with her bronzed, glowy beauty and edgy ‘Stockholm style’ fashion.

Almost a decade down the line, Stenlöf is a certified internet pro. Her curated feed is an aesthete's dream, as it documents envy-inducing vacations, stunning interiors and her always consistent style. Stenlöf's image has gained her the attention and endorsement of many brands, who snap up any opportunity to collaborate with the influencer, including Scandinavian labels such as Björn Borg and Mockberg.

Her most notable achievement to date, however, is something many influencers wish to achieve - her fashion label, A-DSGN. The e-store offers garments which reflect Stenlöf's revered style, allowing her followers to achieve her aesthetic. The success of the brand, with its cult following, has also taken it away from being purely garments, as seen through recent collaborations with Stockholm-based diner Banacado.

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Hanna Friberg is Sweden's street style icon. Always flawless yet effortless, the Stockholm resident can often be spotted on the streets of the capital city posing for photos to be pedalled to her 262,0000 followers, donning 'fits' set to appear on many a Pinterest board.

The buxom blonde beauty, who is never seen without a tan or glossy lip, has caught the eye of many universal brands, including Lounge, Maybelline and Garnier, her advertisements fitting seamlessly into her curated feed.

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When she isn't 'serving looks', Friberg co-hosts her podcast 'Måndagsvibe' with fellow content creator Lovisa Wallin, a show that aims to bring positivity back to the beginning of the week, banishing those back-to-work blues.

Klara Elvgren is the only mother out of the Girls of Stockholm collective. The influencer, YouTuber and entrepreneur originally began her career as a spray tan artist before turning to social media full time, documenting her love of fashion as well as her growing family.

The star is a regular poster on both Instagram and YouTube, offering up stunning style, both maternity and everyday, as well as giving her 292,000 followers insights into her working days, emotional ups and downs, and day-to-day life.

When she is not vlogging, Elvgren hosts a podcast, 'Vad Fan Hände' with fellow Girls of Stockholm star Alice Stenlöf, where the two discuss the trials and truths of life. Most recently, for Elvgren, this conversation has revolved around how it has been to become a mother of two as the star, who was pregnant during the filming of the show, gave birth to her second child in December 2024.

One cannot think of Stockholm influencers and IT girls without considering the glamorous presence of Lovisa Worge. The 28-year-old Swede has amassed an audience of over 200,000 followers on Instagram, consistently delighting them with her classically Scandinavian minimalist style, marrying together bold silhouettes with classy colour palettes.

With her icy blonde locks and perennially glowy skin, Worge consistently displays her outstanding taste on her carefully curated Instagram grid. Such style has garnered her attention from major brands such as Gucci, Chanel, and By Malina and has seen her become a regular in the front row at international fashion weeks. Such admiration for her aesthetic has seen her create collections with Scandinavian label NA-KD, making her style affordably accessible to her fashion-minded followers.

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The entrepreneurial influencer has also established an accessories brand, Ani Jewels, alongside fellow Swedish IT girl, Bianca Ingrosso. The brand, with its classic and timeless designs, has made its way into the jewellery collections of many Scandinavians and recently entered the market halls of Nordiska Kompaniet.