Launching tonight, get an exclusive sneak peek of Svenskt Tenn's annual offering below:
Every year, the renowned interior behemoth Svenskt Tenn unveils a coveted collection of holiday accessories and essentials – sure to grace the homes of Sweden's tastemakers soon thereafter. This year sees celebrated Stockholm illustrator Maja Sten, a Konstfack and Royal College of Art alumni, infusing her magic into Svenskt Tenn's 2023 holiday collection.
"Christmas is a word that, for me, has taken on new meanings throughout life," Sten shares. "As a child, the word was filled with anticipation. As an adult, I especially appreciate the time off and the scents." However, Sten has always been fascinated with Christmas ornaments, mainly tree decorations. "I vividly remember the scent of the box filled with holiday ornaments that we would haul down from the attic on Christmas Eve's eve," Sten elaborates. "Perhaps it is that sense of uncovering a treasure trove that I've endeavoured to capture with this year's collection."
Sten's return, which follows her acclaimed acorn doorstop in 2005, features a charming line of hand-painted baubles dubbed Goda Ting, reminiscent of gingerbread icing. The "Fålar Fem" print brings a tactile richness to the holiday spread, with its textile pattern gracing tablecloths and napkins, each intricately crafted through the time-honoured method of block printing. The collection's crowning glory is a brass bird tree topper, a modern take on Swedish paper craft traditions, aiming to evoke the nostalgic treasure trove of yuletide decorations.
Amidst the nostalgia of the season and in preparation for Svenskt Tenn's upcoming centennial celebration, the brand also revisits its historical patterns with Josef Frank's 1930s Catleya and Estrid Ericson's iconic elephant design, both refreshed in earthy browns.
The collection is available from 18:30 on the 2nd of November on svenskttenn.com.