Gant’s latest campaign is a masterclass in preppy autumn styling

Summer is officially over (according to the calendar, anyway) and it’s time to really start dressing. Those seeking a bit of autumn inspiration needn’t look further than Gant’s fall/winter '25 campaign, which serves up a bevy of effortless preppy looks with retro appeal. Featuring supermodel Anne V, prep aficionado Jason Jules (who cohosted the launch of the brand’s archive exhibition in Stockholm), model Ali Latif and influencer Albert Muzquiz, the Swedish brand's campaign offers plenty of autumn styling tips to recreate once the temperatures dip.

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Here we discover the enduring appeal of a rugger tucked into relaxed light wash denim and topped with a well-worn leather jacket or a faux fur coat paired with a simple button-down shirt. Also notable: the exceptional mashup of sumptuous textures – cosy knitwear paired with suede, for instance, or the pleasing assemblage of tactile wool coat paired with a poplin shirt and jeans. When in doubt, a sweater thrown effortlessly around the shoulders adds that special sauce to any fall look.

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Photographed by James Harvey-Kelly in New York, the campaign has us yearning for autumn. And for those yearning for the AW25 Gant pieces featured, they just so happen to have dropped today.