Fashion

Filippa K launches a pre-loved platform, and these are the 10 items our editors are eyeing up

By Josefin Forsberg

Photo: Filippa K

Stepping up their sustainability game, 'Preowned' is Filippa K’s new resale marketplace

Designing for longevity has always been one of Filippa K’s core values. During the pandemic, the Swedish brand - which launched in 1993 - has streamlined its collections, focusing on season-less core pieces. “Extending the lifespan of a garment is the best way to outweigh the impacts of its production,” explains Filippa K’s fabric and sustainability manager, Jodi Everding. “We know that it takes a lot of water and energy, for example, to make our clothes - so the more we use them, the more we start to counterbalance all of these production impacts.”

Sustainability is a comprehensive concept. The essence of sustainability - and sustainable consumption more specifically - is to buy less, says Everding. “Keep it in use for as long as possible, and then take care of what happens to it at the end of its life.” She continues, “By hosting a preowned marketplace, we’re trying to make it easy for people to consume more sustainably.”

Jodi Everding, Filippa K’s fabric and sustainability manager. Photo: Filippa K

Since 2015, Filippa K has been collecting garments from their customers. To expand the lifespan of the collected clothes, the brand has hosted a pop-up store in Stockholm and have sold a limited number of preowned garments at its flagship stores. “While that was successful, we felt that a digital marketplace allowed us to reach a wider audience and is more scalable for the future,” says Everding. As a result, Preowned is the natural next step for Filippa K as the brand takes responsibility for its garments’ entire lifecycle. After all, Everding points out that “Collecting garments is nothing if we are not facilitating their reuse.”

According to Everding, the peer-to-peer selling process has been streamlined to be as easy as possible. The system takes the seller through step by step and pulls the original product photo and information to run alongside the listing. Based on a few simple questions, the website gauges the garment's condition and proposes a selling price. Then, the seller chooses whether they would like to receive 60 per cent cashback or 100 per cent in Filippa K store credit. Lastly, they have to include a current photo of the piece to validate the listing. Once an item has sold, the seller will receive a prepaid shipping label to ship the garment to its new owner.

For now, 'Preowned' is only available in Sweden, but Filippa K has plans to expand. “We have already had requests from customers to offer preowned in other markets too,” says Everding.

Below, Vogue Scandinavia’s editors have chosen their ten favourite pieces available on Preowned now:

Allyson Shiffman, Senior Fashion Writer

"I would throw this bad boy over literally anything. Get out of my dreams and into my closet." - Allyson Shiffman

Natalie Salmon, Digital Editor

"A pop of colour in winter is just what everyone needs, I'd pair this pale pastel yellow number with an oatmeal a-line midi skirt, and burgundy over the knee boots underneath for the ultimate autumnal effect." - Natalie Salmon

Eliza Sörman Nilsson, Deputy Digital Editor

Our deputy digital editor, Eliza Sörman Nilsson couldn't pick just the one. Instead she opted for a combination of the Molly roll-neck and Fay skirt. "I'd accent the tonal look with gold jewellery for an effortless yet elevated take on office dressing." - Eliza Sörman Nilsson

Amelie Langenskiöld, Fashion Assistant

"To make these ballet flats wearable for autumn I would just add a pair of knitted socks, or bring them in a dust bag and change quickly before entering the room." - Amelie Langenskiöld

Esteban G. Villanueva, Beauty Editor

“A wool vest is the perfect add on to any look for a preppy, dark academia, style. Always paired with a white button down, you can dress it up or down.” - Esteban G. Villanueva

Josefin Forsberg, Junior Fashion Writer

"There's something incredibly mood-boosting about wearing bright colours in the winter, and this bright bubble-gum pink and cherry red knit fits the bill. I'd wear the cheerful top with tailored trousers and loafers to elevate it." - Josefin Forsberg

Rebecka Thorén, Assistant to the Editor-in-chief

"These are the perfect trans-seasonal boot, that you both can match with a pair of denims and a dress. This is a staple piece that I make sure to always have in my closet." - Rebecka Thorén

Jennifer Nilsson, Social Media and Commercial Editor

"I would choose this sweater simply because one can’t have too many knits when living in the Nordics. I’d style it with a pair of faux leather trousers and a pair of winter friendly heels." - Jennifer Nilsson


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