Ready, set, click! The return of Phoebe Philo has got everyone's attention.
One of the most awaited fashion moments of the year is the return of Phoebe Philo. The designer, who defined the way women dressed in the early aughts through her work at Chloé and later in the 2010s at Céline, has been gestating her own namesake label since at least 2021, when news broke that she was returning to the industry. When an Instagram account suddenly appeared in February of 2023 bearing her serif logo, it sparked mini hysteria among the style cognoscenti.
Today the Instagram account posted a new update, announcing that the website is now open for registration—the only way customers will be able to shop her new offerings. The all-black website reveals no new details about her upcoming vision, but that’s not really going to stop us.
So drop what you’re doing, head to phoebephilo.com to register, and start saving up your coins. It’s go time!
Originally published on Vogue