During Stockholm Fashion Week, a slew of expecting tastemakers and impossibly stylish mothers headed to Bank Hotel for a CYBEX lunch that made the case for never compromising on design – even with a newborn in tow
Becoming a parent is often synonymous with an aesthetic surrender or an organisational nightmare. For German brand CYBEX , however, the refusal to compromise is the founding principle since 2005. Everything they've done since has answered to the three-part rule the brand calls "D.S.F." – design, safety and function. That refusal to compromise was also the argument being made at La Voûte, Bank Hotel's original 1910 bank vault, on Thursday, where Vogue Scandinavia and CYBEX gathered a room full of expecting women and impossibly stylish mothers over an unhurried lunch.
In focus? The German brand's Platinum line: A collection of prams that pay conscious tribute to the design legacy of Ray and Charles Eames. The aesthetes' conviction that the details make the design resonate throughout every hinge, handle, and hem of the strollers. The proof is in the close-up: hand-finished fabrics, cleaner lines, and materials built to outlast the toddler years.
But the moment that had us floored was the fold.
During the main course, CYBEX's General Manager for Sweden Jonas Pettersson collapsed the new Fold Lux Carry Cot to half its size in one smooth motion. Detached, it drops into a car boot or an overhead bin without a fight, which is impressive in and of itself. But the new CYBEX Fold cot also clips onto the line's two headliners: the Priam and the Coya. The Priam, CYBEX's self-described design icon on wheels, is a sculptural marvel with all-wheel suspension, an extendable canopy, one-hand folding and the one-pull harness the brand is known for. The Coya, its first ultra-compact Platinum pram, keeps full-size comfort in a frame sized for taxi boots, airport gates and narrow pavements. Both move between carry cot, car seat and seat unit without the need for specific tools or a frustrated temper.
A stroller, at its best, should disappear into your life. It should fold without effort and slip into a car without negotiation. And with CYBEX, it turns out, aesthetic surrender is entirely optional.
