Boss today introduces BECKHAM X BOSS, a collaborative collection – the first of many to come – between ambassador David Beckham and the powerhouse brand. With elevated basics and razor-sharp tailoring, the duo usher in a new chapter which caters to the everyday man
David Beckham and Boss have been a match made in underwear-bearing heaven for the longest time, but the time has now come for Beckham to (sadly) don a few more layers, as he unveils his first design collaboration with the esteemed label today.
Invited by Boss to co-design a capsule collection, the ambassador brings his signature style to a refined take on modern menswear – a lineup of premium pieces that mirror his effortless fashion instincts. In the accompanying campaign, captured by renowned photographer and director Lachlan Bailey, Beckham smoulders in head-to-toe BECKHAM X BOSS, all quiet confidence and magnetic cool.
Photo: Lachlan Bailey
Photo: Lachlan Bailey
“Our first BECKHAM X BOSS collection marks a significant milestone in our long-term strategic partnership,” says Daniel Grieder, CEO of Hugo Boss. “It represents a unique moment in the history of our core brand. This collection is based on our strategic priority that product is key and our goal to seamlessly dress our customers for every occasion.”
With this philosophy at its core, BECKHAM X BOSS debuts a refined collection of luxurious ease, featuring easy silhouettes, rich textures and a palette of tones – from ivories and khakies to sky blue and soft pink – for spring/summer ’25. Garments range from elevated knitwear and crisp shirting through to tailoring for all occasions, all cut in a newly developed silhouette exclusive to the collaboration.
Photo: Lachlan Bailey
This collection marks the first drop of a multi-year design collaboration between David Beckham and Boss, a partnership which is a first of its kind for Boss Menswear. “Working with David on the first-ever BECKHAM X BOSS collection has been absolutely incredible,” says Marco Falcioni, SVP of Creative Direction at Hugo Boss. “He is extremely committed to excellence and detail. His passion for fashion is authentic, and he has been deeply involved in all aspects of our collaboration. We had lots of fun during the shared design process, and the result is this remarkable collection of timeless pieces that exude effortless confidence.”
BECKHAM X BOSS will be available to shop globally from 23rd April 2025.