Fashion

AWAN - runway - SS23

By Josefin Forsberg

Making clothes you don't want to shed the second you get through the door, AWAN showed a collection full of everyday comforts

AWAN (As We Are Now) is a future forward comfort-first fashion brand based on circular principles, designing category-bending clothes in performance based jersey made from wood fibres. Stemming from the idea of creating clothes that we don't want to take off the second we get home, their seasonless collections drape effortlessly around the body, allowing full freedom to live life to its fullest.

“We are on a mission to prove that fashion does not have to be a compromise between looking good, feeling good and making sustainable choice," founder and designer Anette Miwa Dimmen said of the collection. "With this show at The Plus, we wanted to show our seasonless dresses and sets on people who inspire and support," Says Miwa Dimmen. "Our models included fellow entrepreneurs, investors, activists, artists and politicians who live unapologetically and use their voices and talents to create positive change."

"As a value driven comfort-first fashion brand with sustainability at its core, Iwan has always been about the connection we have with ourselves, and about the people who wear our clothes." In a neutral colour scheme consisting mostly of black, the flowy dresses, loose-fit tops, and stretchy trousers builds a perfect base wardrobe for the busy woman on the go.

See the full lookbook below:


AWAN SS23