Fashion

Avenue. FYI - SS22

By Josefin Forsberg

Photo: Gustaf Gyllenhammar

In a superb display of sartorial storytelling, Avenue. FYI’s spring/summer 2022 collection has the makings of a grunge fairytale

Avenue. FYI are the new cool kids on Norway’s sartorial block. With a sense of nostalgia and grittiness, the brand often draws on the alternative music scenes of the 1980s and 1990s for reference.

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Exploring the wilderness, this season the brand focuses on folklore and fairytales. Looking to Norwegian painter and illustrator Gerhard Munthe and his mad-cap medievelist art, the designer trio decided to draw inspiration from the villains in the stories. The mysterious creatures and witchy women of lore were captured in a colourful collection filled with silk, cotton and wool in loose fits layered looks.

See the full collection below: