Swedish activewear darling Aim’n is flexing its fashion muscles. This autumn, the brand unveils Aim’n Atelier – a line of premium knits and coats designed to be thrown over your tights – taking the brand beyond sportswear into the realm of a complete wardrobe
Swedish activewear phenomenon Aim’n is officially moving beyond the work-out studio. This autumn, the brand introduces Aim’n Atelier: a premium fashion line that extends the Aim’n universe into a complete wardrobe
Founded in 2013 by childhood friends Tekla Acs and Helen Van, Aim’n began with a mission to inspire women worldwide to embrace active living. What started with sleek, multifunctional sportswear has since grown into a global success story, with a following in more than 150 countries.
With Atelier, Aim’n extends its design language into the everyday, marrying Scandinavian sophistication with the ease of performance wear: tailored wool coats, soft knit sweaters, hats and scarves rendered in premium fabrics. Pieces that transition seamlessly from movement to meeting, reformer machine to city street.
Photo: Courtesy of Aim'n
Photo: Courtesy of Aim'n
Photo: Courtesy of Aim'n
“We are incredibly proud to launch aim’n Atelier – a collection of sophisticated, timeless and elegant garments that add the last layer we were missing to create a complete, dressed-up everyday look together with our tights this autumn and winter”, says Acs.
Photo: Courtesy of Aim'n
Photo: Courtsey of Aim'n
Photo: Courtesy of Aim'n
The palette reflects the brand’s understated sensibility: rendered in dark clay, a muted beige; chocolate, a deep and warming brown; and black, the perennial classic. Each piece is designed to be styled with Aim’n’s signature tights and training sets, offering a wardrobe that is both refined and resolutely functional.
Shop Vogue Scandinavia's favourite picks from the Aim'n Atelier range below.
