Based in New York, or planning to visit? Vogue Scandinavia Society members are invited to enter for a chance to enjoy a relaxing lunch at Pura Vida Miami in New York City. Treat yourself to a wholesome, nourishing meal with a friend at one of the city’s most iconic wellness cafés.
Vogue Scandinavia Society members now have the chance to enjoy a nourishing meal with a friend at Pura Vida Miami’s Nolita location, one of the city’s most iconic all-day cafés and wellness lifestyle brands.
Founded in 2012 by husband-wife duo Omer and Jennifer Horev, Pura Vida Miami has grown from a side passion project into a nationally recognized brand. What began as a single café in Miami Beach has evolved into a household name, normalizing the notion of healthy dining and making it as delicious as it is accessible, all within a welcoming, social environment. With 40 locations across South Florida, New York, and now California, Pura Vida Miami continues to expand while remaining committed to quality, sustainability, and community impact. On the menu: açai bowls, superfood smoothies, and vibrant, chef-driven salads – each dish crafted from the finest, high-quality ingredients.
The winner will receive the meal for two at Pura Vida Miami’s Nolita outpost, located at 98 Kenmare Street. For you and your guest, the experience includes one drink, one entrée, and one sweet treat to share.
To enter, simply send an email with your full name to society@voguescandinavia.com before Friday, October 19th, with 'Pura Vida Miami' as the subject line. The winner will be notified by Monday, October 20th.
The visit should preferably be booked by end November 2025, any day of the week outside of rush hours (11:00AM–2:00PM), and must be scheduled in advance with the Pura Vida Miami team.
Good luck!