Accessories / Society

Why this Norwegian handbag brand should be on your radar

By Josefin Forsberg

Photo: Marmaclub

Seen sported by our favourite street stylers during Copenhagen Fashion Week and toted around the world by the very best tastemakers: This is Marmaclub

Marmaclub is the poorly kept secret of the Scandinavia style set.


Founded by mother-daughter duo Kirsti Øberg and Marie Guldberg in 2020, the brand's signature beaded bags have been spotted not only in the founders' native Oslo but also on the streets of Copenhagen and New York during the various fashion weeks. As a result, the Norwegian brand has grown exponentially, quickly becoming a firm favourite among the world's top tastemakers.

The brand's signature style fits into a multitude of wardrobes. From Marianne Theodorsen's eclectic and colourful closet – the Norwegian content creator paired her black and white fringe bag with a bright purple faux fur – to Sara Flaaen's minimalist look, where the green bag takes centre stage against a backdrop of sleek tailoring.