This marriage of Swedish super stars will have your interiors dancing to a new beat
Swedish House Mafia has taken the leap into interior design with fellow Scandi mega star: Ikea. Yesterday, Ikea announced a home-wear collaboration with the pop phenomenon. Set to be released in September of 2022, the collection is based on creating a home environment fit for creativity.
The collection is made by and for music lovers, so every creative can have an incredible home studio. "We both wanted to reach out of our comfort zones and create something new and fresh together: a pure collaboration between music creators and a home expert," says the band in Ikea’s announcement. "We strongly felt a need to collaborate with someone who shared our vision of making it possible for everyone to create music at home. As artists and producers, we also understand the importance of a home studio set-up and the needs and challenges many up-and-coming artists and creatives have at home.”
Not only is the collection made so that producers, songwriters and creatives can have a space that is built for creative flow, but it also allows for up-and-coming musicians to build their own, customised studios at a much more affordable price than the regular studio set-up.
"We strongly felt a need to collaborate with someone who shared our vision of making it possible for everyone to create music at home".
This is a breakthrough in the way that music is made and the way that we approach the creative space. The ‘bedroom pop’ phenomenon has taken over our world, with Billie Eilish and her brother Finneas making her hit record ‘When We Fall Asleep Where Do We Go’ in her childhood bedroom, for example. With this collaboration, Swedish House Mafia and Ikea are pushing the boundaries in music creation by making a great studio accessible to all. This, might be the great equaliser in pop music, as every single person can have a well-built music studio in their home that produces quality sound fit for a huge record. It is also recognising a huge point of interest in interior design, being the first major mainstream design chain to create a collection solely for musicians.
What may seem as a niche focus at first is Ikea confirming their participation in Scandinavia’s pop phenomenon, while paying homage to the incredible culture that we have that prioritises creativity— even when shopping for a ‘Malm’ bed.