West finds true north: Delia Lachance on why Westwing feels so at home in Scandinavia

“Precision, precision, it’s all about precision,” declares Delia Lachance, her voice rising above the swell of conversation and pulsing music at a party marking the Scandinavian arrival of Westwing, the interior e-commerce empire that she founded nearly 15 years ago. The remark is a nod to her early career as an editor at leading fashion and interiors magazines, where curation and detail became second nature – instincts that now define her role at Westwing’s creative helm.

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Compact in stature yet commanding in presence, the 41-year-old German cuts a striking figure in a double-breasted oxblood suit, paired with an Hermès Kelly, sculptural gold earrings, and pin-thin heels. From the hydrangea-laden portico balcony of Loviselund Manor on Drottningholm’s waterfront – transformed into ‘Westwing Villa’ for the night – she looks out over a gathering of Scandinavia’s creative elite. “This was always a dream for me, to be here,” she says into a microphone to the well-heeled crowd from the same balcony later that evening. “I’m so excited to celebrate this milestone with you tonight.” Celebrate they did: Michelin star-level dining and live performances carried the festivities late into the night.

For Lachance, precision can be achieved at all volumes. If the launch party was about community and revelry, this shoot for Vogue Scandinavia was its counterpoint of stillness and clarity. Shot across the Stockholm archipelago by Marco van Rijt, Westwing’s covetable pieces emerged as sculptures in their own right. A table becomes monolithic when set against windswept granite; a lamp, totemic in a forest clearing. Chair legs are gently bathed in the tide, glass mirrors the fleeting reflections of the sky. “These pieces aren’t just placed outdoors – they become part of the landscape, almost like characters within it,” van Rijt comments. “There is a dialogue between object and environment that I wanted to preserve.”

At the centre of this vision is Lachance. Her years in the magazine world trained her eye: in the cadence of headlines, the composition of a spread, the balance between image and space. That same editorial instinct now underpins Westwing: each product placed like a sentence in a story, presented as an expressive narrative. It was only a matter of time before Lachance’s instincts for curation led to something bigger: the recognition of a gap in the market. “As an editor, I noticed that you could buy the best fashion everywhere online, but there was nothing for interiors,” Lachance says. “Finding stylish and affordable home and living products was almost impossible. In addition, the greatest brands and all the wonderful pieces I saw while travelling, at fairs and in magazines, were either not available or unaffordable.”

Founded in 2011, the company has now grown into 21 European markets, yet its essence remains personal. “I’ve always had a strong passion for interior design,” Lachance says. “My mother always made sure our home looked pretty. We always had daisies or garden herbs on our dining table,” she recalls. It was the little details chosen with love – this has strongly shaped me.”

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The brand’s DNA is so innately Scandinavian that its entry into the region feels more like a homecoming than an arrival. Yet Lachance’s vision stretches well beyond the Nordics. “I’ve always followed my gut without worrying too much about what the market is doing – I just wanted us to do our own thing,” she says. “To this day, we’re creating our own universe and sharing what we genuinely love.”

Between the revelry of a new Nordic chapter and the stillness of its pieces in the archipelago, Lachance’s message comes through clearly: exacting in detail, warmth in atmosphere, design at home in the world.