Endless florals, white dresses, bohemian chic, and more. Vogue Scandinavia has put together the perfect looks to wear this Midsummer, so you can focus on the festivities
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At last, the first official month of summer has arrived – and with June comes Scandinavia’s most beloved celebration: Midsummer. Marking the summer solstice, it’s a time to gather with loved ones and revel in the longest, brightest day of the year.
Of all the season’s festivities, Midsummer is perhaps the trickiest to dress for – making now the perfect moment to start planning. While a light dress and heels may be the default for summer soirées, Midsummer calls for a little more practicality. Think shoes you can dance in around the maypole and a dress comfortable enough to wear from midday picnics to late-night singalongs.
Though Scandinavians are known for their minimalist style and neutral tones, Midsummer is the moment to embrace colour and playful prints (preferably floral).
Soft suiting with accessories
Instead of opting for a dress this Midsummer, why not suit up? A cream linen set with a matching vest and shorts, or a flowing green co-ord, there are plenty of alternatives that are sure to stand out. Let sharp tailoring be your style statement to turn heads around the infamous smörgåsbord. Complete the look with neutral accessories in soft, earthy tones.
Ornate bohemian style
As of last spring, bohemian chic is officially back – with flowing, opulent garments paired with the most refined accessories. Leading the revival is Chloé, bringing boho glamour to the forefront once again for the SS25 collections, just in time for Midsummer. Opt for breezy, effortless dresses or matching sets, elevated with statement accessories in soft, sun-washed tones.
A white dress with pops of colour
Photo: Hasse Nielsen
Nothing says Midsummer quite like a dreamy white look. Dressing in white for the solstice is always a winning choice, offering a striking contrast amid the sea of florals. For an added statement, incorporate a pop of colour – be it a rainbow-hued knitted bag or a playful beaded necklace. It’s the perfect way to stand out while still embracing the spirit of the day.
Butter yellow looks with black accessories
As seen on countless runways, butter yellow is a key colour for the spring/summer season. For Midsummer 2025, we’re styling the sunny shade with black accessories to create a striking contrast. The result? A look that feels both fresh and refined – perfect for long lunches, floral crowns, and golden-hour schnapps.
Endless florals
Another perennial favourite for Midsummer? Florals, of course. From flower crowns to flowing dresses, matching nature’s bloom – and the floral-adorned maypole – feels only fitting. Embracing an all-out floral look is a natural choice for the first official month of summer, and one that will carry you stylishly through the rest of the season.
