Master the art of colour blocking with Uniqlo’s linen staples

In the ever-swirling cycle of fashion trends, few returns feel as satisfying – and as wearable – as the resurgence of colour blocking. This summer, bold hues are back with purpose, cutting through the beige of Scandi minimalism with considered contrasts and a whisper of playfulness. But this isn’t your early-2010s revival. This is colour blocking grown up. And at the heart of it all? Linen.

Enter Uniqlo’s spring/summer '25 Linen Collection: a masterclass in marrying chromatic confidence with breezy natural fibres. In partnership with Vogue Scandinavia, the Japanese retailer – known for its pioneering LifeWear philosophy – has crafted a capsule that proves that vibrant can still be refined, and that linen doesn’t have to come in 50 shades of oatmeal.

Here, quality meets colour theory. Think dopamine brights grounded in earthy neutrals, sorbet pastels layered like gelato on a Copenhagen stoop, and deep indigos and ochres paired with sun-bleached flax tones. The hero pieces? Uniqlo’s premium linen shirts, crafted from 100% natural linen grown in Western Europe: timeless, tactile and tailored for repeat wear.

For women, the standout styles include the linen blend skort and the easy pants – both of which combine the breezy coolness of linen with the softness of cotton –with elasticated construction for a summer spent sitting in café chairs. There’s also the new sleeveless blouse and narrow skirt pairing: the perfect outfit for lounging artfully.

Men aren’t left behind in the colour revolution. The premium linen shirt – crisp, breathable, endlessly layerable – returns in new hues, while relaxed cotton-linen shorts and shirt jackets make a strong case for tonal dressing, whether you’re navigating a coastal weekend or just your local deli queue.

The real magic, though, lies in the versatility. These are not statement pieces that shout. They’re the kind that whisper, quietly powerful in their palette, intentional in their design. Colour blocking here doesn’t mean chaos. It means clarity. A tomato red shirt worn with dusty pink trousers. A lemon blouse tucked into olive green shorts. Cobalt on navy. And linen, always, as the grounding force.

Caring for linen, of course, is part of the ritual. Uniqlo’s pieces are made to last, with fibres that grow softer with every wear, provided you give them a little love (and maybe a quick steam). It’s slow fashion, with a statement streak. So whether you're stepping into colour blocking for the first time or simply seeking to freshen up your summer staples, Uniqlo’s take offers a wearable way forward: breezy and brilliant.

New to colour blocking in your wardrobe? Follow the four simple rules below to maintain a balanced look.

Begin your look with a bold foundation - think a red linen shirt or cobalt blue wide-leg trousers. Uniqlo's 100% premium linen shirts offer both naturally breathable, lightweight comfort as well as a pop of colour thanks to a wide range of 30 hues to choose from.

Time to get theoretical! Combine similar shades like brown and beige for a nuanced palette, or stronger contrasting tones like teal with bright white for an impactful choice that feels intentional and stylish. Anchor your looks with neutral tones and add a dash of colour for a daring touch of character.

Linen, linen blends, cotton, and more - mixing textures is a subtle but powerful way to elevate your colour-blocked ensemble. The crisp, detailed texture of linen with its gentle wrinkles has made it a time-tested perennial summer favourite for a reason.

Let the colours lead. Choose understated trainers and a mini bag to keep the focus on your expertly curated Uniqlo linen shades.

Shop Vogue Scandinavia's curated edit of Uniqlo linen pieces to colour-block below: