As Tiffany & Co. unveils its cinematic 'Love Is a Gift' holiday campaign with Anya Taylor-Joy, our editors share the pieces they’re secretly hoping to find inside a Blue Box® this season
Tiffany & Co.’s holiday season arrives wrapped in cinematic splendour this year as the House unveils its 2025 campaign, 'Love Is a Gift', fronted by global ambassador Anya Taylor-Joy. Shot between Los Angeles, London, Tokyo and New York, the film – directed by Jonas Lindstroem with stills by Carlijn Jacobs – traces Anya’s journey through moments where the Tiffany Blue Box® becomes a conduit for connection. Threading each scene together is a satin-white ribbon, the campaign’s central motif, guiding Anya as she encounters love in its many forms: romantic, familial and the increasingly treasured act of self-gift-giving.
Anya Taylor-Joy in the Tiffany & Co. holiday collection.
At the heart of the narrative is a simple, resonant idea: love itself is the ultimate gift. It’s a sentiment underscored by the pieces Anya wears throughout the film – Tiffany Icons such as HardWear, Lock, T and Knot, along with new creations from the Bird on a Rock collection.
So, with gifting top of mind – and the Tiffany holiday universe in full sparkle — Vogue Scandinavia’s editors turned their attention to the collection, selecting the pieces they personally covet this season. From hardworking everyday icons to indulgent forever-heirlooms, these are the jewels we’re dreaming of unboxing.
Martina Bonnier, Editor in Chief
"Jean Schlumberger's work for Tiffany & Co. shaped the jewellery language of the ’50s and ’60s, and this ring is one of his forever classics.”
Allyson Shiffman, Features Editor
"How chic to serve Irish coffees in this Tiffany coffee cup this Christmas? My in-laws won't know what hit them."
Clare McInerney, Digital Managing Editor
“HardWear is the definition of hardworking jewellery, it pulls its weight in every way. And yes, I'm swayed by seeing Ms. Taylor-Joy wear the style in Tiffany & Co.’s dreamy new campaign."
Josefin Forsberg, Senior Beauty Editor
"When I think of Tiffany, I think of heirloom jewellery. I’m a very lucky lady who has inherited both a heart-tag necklace and bracelet. When imagining passing them on to my own (potential) daughter one day, I’d love to include matching earrings as well. After all, what’s not to love about a complete set?"
Helene Juliussen, Fashion Editor
"The knot bracelet has quickly become one of my quiet favourites from the collection. It works with nearly everything, but truly comes into its own with a more dressed-up, elegant look – the perfect touch of sparkle for the festive season."
Jennifer Nguyen, Social Editor
"They say diamonds are a girl’s best friend, but may I make the case for pearls? This pair from Tiffany & Co. re-envisions the jewellery box staple as an elegant drop link, and I love the striking structure it gives to this classic gemstone."
Eleanor Kittle, Editorial Assistant
"Elsa Peretti’s designs for Tiffany & Co. hold a special, personal significance for me; they have always been my mother’s preferred jewellery. For years during my childhood, her Open Heart Lariat Necklace was a constant accessory, and more recently, she has become a devotee of the Diamonds by the Yard collection. Since I'm sentimental by nature – and even more so now that 1,500 miles separate us – I find Peretti's pieces irresistible. Specifically, her classic Bone Cuff in silver, it’s an unfailingly perfect choice."
Charlotte Moss, Fashion Assistant
"For me, the best investment jewellery pieces are the ones you can wear day after day. I’m secretly hoping these earrings end up under my Christmas tree, since I’ve been on the hunt for timeless, small hoops that can elevate any look without trying too hard."