Fashion / Society

Meet the sparkly party dress that has become a Scandi fashionista favourite

By Josefin Forsberg
Linn Eklund in Santa Brands sparkly dress

Photo: @linneklund

Our local fashion mavens welcomed the New Year with glitz and glamour while wearing the same under-the-radar Kyiv brand. Here, we speak to the founder of Santa Brands on why we should all embrace a bit of sparkle in our lives

Sheer, sparkly dresses defined the dress code for ringing in the new year in the North. And there’s one brand, in particular, bringing sexy back to the party scene. Sported by the likes of Nina Sandbech, Anna Winck, and Linn Eklund, Santa Brands has been the brand of choice amidst the recent end-of-year parties and grand celebrations.


“Scandi girls are proven trendsetters, and it’s an honour to see our garments worn by them,” says Yana Stanislavska. “I highly value the Nordic aesthetic and the way people of Scandinavia know how to combine comfort and chill attitudes with the wildest styles.” For the founder, she is hopeful that Santa Brands could gain more traction in Scandinavia. “It would be some kind of a quality mark,” she says.

Anna Winck in Santa Brands sparkly dress

Anna Winck in Santa Brands. Photo: @annawinck

Linn Eklund in Santa Brands sparkly dress

Linn Eklund in Santa Brands. Photo: @Linneklund

Nina Sandbech in Santa Brands sparkly dress

Nina Sandbech in Santa Brands. Photo: @ninasandbech