Hildur Yeoman
Culture / Society

15 things we loved at DesignMarch 2022, Iceland's weird and wonderful creative expo

By Mosha Lundström Halbert

Hildur Yeoman fashion show at Shoplifter’s brand new museum space. Photo: Saga Sig

Consider this a cheat-sheet to the best of Icelandic fashion, beauty, art and culture

Idiosyncratic Icelandic talent tends to stand out on the world stage, from high-ranking Eurovision entrants to futurist designers. This was certainly true at the recent DesignMarch (HönnunarMars), Iceland’s annual festival dedicated to innovative design with a distinctly Nordic slant. Combining elements of fashion, product, furniture, material, and experiential exhibits, the week-long event was akin to a mini Fashion Week, TedTalk, Art Basel, Salon de Mobile, and Maison & Objet fair all mixed into one.

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With over 100 exhibitions and 250 events, Vogue Scandinavia made the Reykjavik rounds to seek out the most singular works on display. Here’s what caught our eye.