Hildur Yeoman
Culture / Society

15 things we loved at DesignMarch 2022, Iceland's weird and wonderful creative expo

By Mosha Lundström Halbert

Hildur Yeoman fashion show at Shoplifter’s brand new museum space. Photo: Saga Sig

Consider this a cheat-sheet to the best of Icelandic fashion, beauty, art and culture

Idiosyncratic Icelandic talent tends to stand out on the world stage, from high-ranking Eurovision entrants to futurist designers. This was certainly true at the recent DesignMarch (HönnunarMars), Iceland’s annual festival dedicated to innovative design with a distinctly Nordic slant. Combining elements of fashion, product, furniture, material, and experiential exhibits, the week-long event was akin to a mini Fashion Week, TedTalk, Art Basel, Salon de Mobile, and Maison & Objet fair all mixed into one.


With over 100 exhibitions and 250 events, Vogue Scandinavia made the Reykjavik rounds to seek out the most singular works on display. Here’s what caught our eye.