Beauty / Society

These are the beauty trends we never want to see again

By Fiona Embleton and Esteban G Villanueva

Photo: Getty

Vogue Scandinavia’s beauty desk reveal the trends that flopped for them in 2021

These days trends are born in a heartbeat on social media rather than coming through more science-backed or expert-led avenues. Curiosity and the theatre of Instagram and Tik Tok often means that we road test them but few involve a repeat application – especially these trends that had their moment in the spotlight in 2021. Nonetheless, as much tried and tested as they are, none of these hold up to the proper standards, benefits or even safety we thrive to achieve, which is why we’re kissing them goodbye before entering chapter one of season 2022.


Using a blow-dryer to curl your lashes