Fashion

The Scandinavian brands leading genderless dressing

By Gender Fluidity - Mikko Puttonen

August 1, 2021

Photo: Getty

10 forward-thinking Scandi labels you need in your wardrobe now



When I think of the Scandinavian aesthetic, some of the first things that come to mind are minimalism, monochrome, an emphasis on sustainability and a connection to nature. But another common thread in Scandi fashion is the blurring of gender lines — an approach prevalent throughout the Nordics well before it became the norm globally.

Here, I handpick ten of the most noteworthy Scandinavian fashion brands — some established, others emerging — whose collections are not defined by gender:

1

Eytys

Launched in 2013 with just 25 stockists, Eytys has since become one of Stockholm's most beloved and internationally relevant brands. Since its inception, when it was ostensibly a sneaker brand, Eytys' forward-thinking designs have been presented as gender neutral. Today, their gorgeously cut suits, retro denim silhouettes and stacked heel shoes are coveted by aesthetically-minded individuals of all genders.

2

Per Götesson 

A London Fashion Week darling, Per Götesson is a key label to have on your radar. The Swedish designer's signature garments — think baggy trousers and lace tops — follow a more sensitive and romantic approach to traditional menswear. Recently, Götesson has found a female audience, who also adore his delicate approach to masculinity.

3

Hope Stockholm

'We’re passionate about diversity, creativity, and self-expression,' declares Swedish brand Hope Stockholm. 'There’s truly no reason why anyone today should feel limited by old fashion conventions.' The brand's well-tailored and sleek pieces bring meaning to these words, and feature both men's and women’s size labels to help find the best size for your body type. 

4

Lazoschmidl

Designer duo Andreas Schmidl and Josef Lazo head Sweden- and Germany-based conceptual non-binary clothing brand, Lazoschmidl. Smashing an array of stereotypes, the brand is known for its playful and carefree aesthetics, sparky disco looks, and trademark underwear.  

5

Rains

Influenced by its Scandinavian heritage, Rains is your best friend on a rainy day. The contemporary rainwear and lifestyle brand provides unisex waterproof designs for global citizens.

6

Cmmn Swdn 

Cmmn Swdn was founded in Malmö by now married designers Saif Bakir and Emma Bakir Hedlund. Sourcing inspiration from the duo's diverse backgrounds, the brand beautifully pairs masculine and feminine with a muted and earthy colour palette.

7

Ella Boucht

Finnish designer Ella Boucht broke the internet in 2016 when Rihanna stepped out in their pink puffer jacket. Now, the London-based Central Saint Martins graduate carries this energy into their namesake brand, celebrating butch identity and queerness inspired by lesbian culture along the way. Their clothes combine sleek tailoring with a sexy twist.

8

Tekla

Tekla is a Copenhagen-based lifestyle brand well-known for its beautiful Instagram aesthetics, distinctive bedsheets, and towels. In addition to home textiles, you can also find a range of cosy sleepwear and bathrobes on their site. There is no gender navigation at all, but you can choose to see the clothes on either male or female models as you prefer. 

9

Séfr

Minimalist Scandinavian tailoring is the specialism of Swedish fashion brand Séfr. Offering everyday essentials, the company's designs combine 1970s and 1980s elements with a modern twist. 

10

ADNYM

Swedish brand ADNYM's gender neutral suiting, denim and knits are an elevated take on everyday essentials. Each garment is carefully tailored, from vast cuts to unexpected tapers, with all genders and body types in mind. A tightly curated offering of the sort of items you'll wear ragged.


Gender Fluidity - Mikko Puttonen

Hailing from the small Finnish town of Muurame, Mikko Puttonen started his career capturing the natural beauty of the lakes and forests around him as ...

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