Crown Princess Victoria
Fashion

These are the Scandinavian brands royals love to wear

By Vogue Scandinavia

Crown Princess Victoria of Sweden. Photo: Getty

From Crown Princess Mette-Marit of Norway in By Malina to Kate Middleton in casual H&M, it seems both local and international royals love Scandi brands as much as we do

From Marie Antoinette to Empress Sisi, royals are the original tastemakers. Setting the sartorial standards throughout history, kings and queens have championed designers and jewellers putting their royal stamp of approval on a selection of brands. Today, the practice continues as monarchs sport everything from beautiful gowns by local couturiers like Lars Wallin, to sparkling gems from jewellers such as Griegst.

A crowning achievement, it seems brands from the Nordics are favoured far beyond our borders. Whether classic knit sweaters from Dale of Norway sported by Spanish royals during a ski holiday to St Moritz or beautifully crafted H&M gowns worn to galas, below stay in the know of Scandinavian royal style.


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