Fashion

These are the Scandinavian brands royals love to wear

By Vogue Scandinavia

Crown Princess Victoria of Sweden.

From Crown Princess Victoria in Rotate to Kate Middleton in casual H&M, it seems both local and international royals love Scandi brands as much as we do

From Marie Antoinette to Empress Sisi, royals are the original tastemakers. Setting the sartorial standards throughout history, kings and queens have championed designers and jewellers putting their royal stamp of approval on a selection of brands. Today, the practice continues as monarchs sport everything from beautiful gowns by local couturiers like Lars Wallin, to sparkling gems from jewellers such as Griegst.

A crowning achievement, it seems brands from the Nordics are favoured far beyond our borders. Whether classic knit sweaters from Dale of Norway sported by Spanish royals during a ski holiday to St Moritz or beautifully crafted H&M gowns worn to galas, below stay in the know of Scandinavian royal style.


Royals wearing Scandi brands

Crown Princess Victoria wearing ROTATE Birger Christensen to the UN Ocean Conference in July 2022. Photo: Getty

Crown Princess Victoria

Crown Princess Victoria wears a Toteme bespoke top with Toteme trousers and a Toteme clutch to the 2022 Polar Music Prize. Photo: Getty

Crown Princess Mary

Crown Princess Mary of Denmark in Danish designer Ole Yde's dress. Photo: @OleYde

princess sofia

Princess Sofia with a Chica Boom Bags' ”Granny Square Bag" . Photo: @chicaboom.bags

Crown Princess Victoria

Crown Princess Victoria of Sweden in By Malina blazer and trousers. Photo: Getty

Princess Sofia in byTimo

Princess Sofia of Sweden in a By Timo dress. Photo: @bytimo

Crown Princess Victoria of Sweden and Mette-Marit, Crown Princess of Norway in the Haga palace

Crown Princess Victoria of Sweden wearing a By Malina dress and Mette-Marit, Crown Princess of Norway wearing a By Malina coat and Pia Tjelta dress at the Haga palace. Photo: Getty

Princess Sofia of Sweden attends the World Dyslexia Assembly sporting a Bolinder bag.

Letizia of Spain

Queen Letizia of Spain in gown by H&M at a state banquet during a royal visit to Sweden . Photo: Swedish Press Agency

Princess Victoria in Sophie by Sophie hoop earrings

Crown Princess Victoria of Sweden tours the Fryshuset Foundation in Sophie By Sophie hoop earrings wearing a Petit Palais Bag by Susan Szatmáry. Photo: Getty

Kate Middleton

Kate Middleton in H&M Sweater during a royal visit to Copenhagen. Photo: Getty

Crown Princess Victoria Of Sweden is seen arriving at the inauguration of the "Pioneer the possible" exhibition

Crown Princess Victoria Of Sweden is seen arriving at the inauguration of the "Pioneer the possible" exhibition wearing Maria Nilsdotter earrings. Photo: Getty

Crown Princess Victoria of Sweden at Karolinska Institutet's formal graduation ceremony at Stockholm City Hall wearing a By Malina gown. Photo: Getty

Princess Sofia in Stand Studio’s ‘Chloé’ coat in Ecru. Photo: PELLE T NILSSON/Swedish Press Agency

Princess Sofia of Sweden wearing Andiata when inaugurating Stockholm's new interactive museum Avicii Experience together with Tim's father Klas Bergling and H.R.H Prince Carl Philip. Photo: Getty