In this economy? Thanks to The Ordinary you'll afford your caffeine fix in Copenhagen this Christmas

Copenhagen has officially hit the point where a cappuccino costs the same as a round-trip to Malmö. Naturally, The Ordinary has decided to intervene. From 6 – 12 December, the cult skincare brand pops up in Pilestræde with Coffee Collective in tow, serving cappuccinos for 13 kroner. The very same price your parents still think coffee should cost.

The timing couldn’t be sweeter. December in Copenhagen is a festive minefield of gifting panic and stressful crowds, and your hard-earned money already feels ear-marked for wrapping paper or a colleague’s Secret Santa. If you swear by The Ordinary’s wallet-friendly serums that routinely outperform products triple the price, you’ll understand their thinking. They’ve simply applied the same philosophy to your morning brew: premium formula and transparent pricing without the need to remortgage your apartment for a caffeine kick.

The (un)Ordinarily priced coffee is available all week, alongside a complimentary gift with every visit while stocks last and inside the pop-up, visitors can sip their budget-friendly latte while receiving a skin analysis or picking up the brand’s greatest hits. True to form, the space offers a small sanctuary from the December chaos, though the biggest sensory thrill is still the receipt total. And while the low prices may feel like a Christmas miracle, there’s a practical heart behind it. Every coffee sold (minus VAT) goes directly to Headspace Denmark, supporting young people’s mental wellbeing.

It seems that, in this economy, The Ordinary has found the one thing Copenhageners love more than skincare: a bargain.