"I knew I wanted to do something different. I wanted to disrupt this industry. I wanted to show what Scandinavia and the Nordics can offer"
In August 2021, Vogue Scandinavia was born. With Greta Thunberg as our inaugural cover star, it was a disruptive beginning which set the bar high and made our intentions clear. Ever since then, there has never been a dull moment. The last twelve months have been an exciting and meaningful journey, as we told the stories of the Nordics through our digital-first platform and our timeless, limited-edition print magazine. Together, we have introduced Scandinavia, and international friends, to our top calibre content and sustainable mission.
But like with most important journeys, it’s all about the people. Here, editor-in-chief Martina Bonnier, along with the many faces of Vogue Scandinavia team, take to ‘The Chair’ to reflect on the highlights, the achievements, the anecdotes, and all that makes Vogue Scandinavia so very special.
Kelly Gale & Joel Kinnaman's Getaway — Aug/Sep Issue