Beauty / Society

These are set to be the biggest beauty trends of 2022

By Vogue Scandinavia's Beauty Team
Eat it up

Photo: Benjamin Madgwick

A renewed focus on sustainability, mood-boosting make-up and new takes on a classic are setting the tone for the year ahead

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When it comes to seminal moments in beauty, 2022 may well be the year of the ‘anti-trend’. We are living in unprecedented times and yet again experiencing the kinetic force of being ripped back into more Covid restrictions. So it’s no wonder wellness and self-care are still having a major moment and even make-up is leaning on psychology for its feel-good vibes.

Globally, the skincare market is now estimated to be worth €152 billion by 2025 — proof perhaps that anti-inflammatory skincare is filling the void left behind by a slash of bright red lipstick. That’s not to say, however, that there aren’t some exciting looks and innovations ready to inject joy into 2022. These are the ones capturing our imagination right now: