Pink swathed across eyes, cheeks and lips is shaping up to be this year's most alluring Valentine's Day makeup trend – just ask our favourite models, celebrities and tastemakers
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Hailey Bieber's rosy flush
It only feels natural to reach for every shade of pink on Valentine's Day, more specifically a rosy bloom that reach from temple to nose tip. Need proof? Just look to Hailey Bieber.
Gine Margrethe's take on the 'mob wife'
The 'mob wife' look has been making the rounds online, quickly replacing our craving for the 'clean girl' aesthetic. But why? Our bets bet is that we're all on the hunt for something sultry to wear this Valentine's Day.
Matilda Djerf's tousled top knot
A bare-faced Pamela Anderson just launched her beauty brand, but while we're all about going makeup free this Valentine's Day we've found our inspiration in the Pamela buns of the past. A tousled top knot expertly replicated by Matilda Djerf, the a sparkly pink eyeshadow to boot.
Alice Wang's statement lip
Red has our blood running hot and it is no secret that we find a crimson lip is irresistible. It may not be the most kissable look, but if will sure make head turns this Valentine's Day.
Helena Christensen's sultry smoky eye
The single eyeshadow look that tops the charts with sultry sex appeal? A black smokey eye. Practice makes perfect when trying this look, so you'd better reach for your closest eyeshadow palette.
Elsa Hosk's all-nude allure
Glowy skin, brushed up brows, and a perfectly fluffed Italian bob aside, we've found ourselves with the urge to replicate Elsa Hosk's nude glossy lip for Valentine's Day. Easy and understated, it pair perfectly with every type of date.
Linda Hallberg's bold red eye
Want to step outside your comfort zone this Valentine's Day? Linda Hallberg proves we shouldn't be afraid to be bold, going all in on red, rouge-ing up her look with a flush of scarlet eyeshadow.
Nina Sandbech's classic cat eye and red lip
Sometimes there is no reason to mess with the classics, and few looks read more classically Valentine's than a sharply cut cat eye and a carved out red lip. Accessorise yours with a heart pendant like Nina Sandbech to truly drive the romantic point home.
Josephine Skriver's feline flick
If you want a more smoochable look for Valentine's Day, keep the feline flick – preferably blurred, as presented by Danish supermodel Josephine Skriver – but opt out of colourful lipstick. Trust us, a buttery lip balm is sometimes preferable to a statement pout.
Alisha Boe's ethereal glow
Skin is king, at least if we're to trust Alisha Boe. Few people do understated glamour better than the Norwegian-American actress, who have us dusting of our gold shimmers and glow creams come Valentine's Day.
Kristine Frøseth's reversed liner
Joining Alisha Boe on this list is Buccaneers co-star and fellow Norwegian Kristine Frøseth and her upside-down purple liner. Looking for a way to lift your features? This is one avant-garde look for you.
Araiana Grande's draped blush
One of the trendiest makeup looks of 2024 is arguably draped blush. Plucked straight from the past, this original '80s flush could recently be spotted in tangerine perfection on Ariana Grande.