The best Valentine's Day makeup inspiration courtesy of Hailey Bieber and Jennifer Lopez

By Fiona Embleton


Pink swathed across eyes, cheeks and lips is shaping up to be this year's most alluring Valentine's Day makeup trend

All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.


The launch of the movie Barbie this summer has given us all the go-ahead to embrace pink makeup once again. But instead of a prissy, saccharine aesthetic, the latest manifestations have paved the way for us to fall in love with sweeping touches of grown-up pink this Valentine's Day.

Specifically, celebrity makeup artist Mary Phillips has served up a masterclass in how to do matchy-matchy makeup on eyes, cheeks and lips for a romantic yet entirely modern effect.

While promoting her new rom-com Shotgun Wedding, Jennifer Lopez shrugged off her signature bronzer and smoky eye combo in favour of pink eyeshadow, softly flushed cheeks and pink lip gloss. Phillips helpfully shared the details behind J-Lo's look, making it easy to recreate on date night.

Pink eyeshadow from Pat McGrath Labs’ Mothership X Eyeshadow Palette: Moonlit Seduction is concentrated on the lids with only a hint of colour buffed up to her brows. By blending together Nudestix Cream Blush Stick in Naughty n’ Spice and the Cream Bronzer Stick in Sunkissed, Phillips was able to add a warm rosy glow to cheeks. Instead of an intense pigment hit on the lips, Charlotte Tilbury’s Lip Cheat Lip Liner in Iconic Nude and Collagen Lip Bath lip gloss in Pillow Talk finish the look for a perfectly balanced look.

Phillips has also given Hailey Bieber the tonal pink treatment. Here the effect is soft-focus and really cool in equal measures. A pin-thin wing of black eyeliner and lashings of black mascara prevent Bieber's barely-there matte pink lids, blush and tinted lip gloss from straying too much into girly girl territory.

Proving just how versatile pink makeup can be, Phillips ricochets between matte eyeshadow and a more ethereal shimmering finish. The focal point of Bieber's rosy monochrome look here is undeniably the baby pink lids with a hint of lilac that have varying degrees of shimmer, frosty disco and wet-look vibes.

Highlighted cheekbones and a glossy mouth pulls the look together.

While makeup artist Nam Vo takes a left-of-centre approach to pink with eyes ringed in a neon hue. First impression: bright pink can make skin look instantly fresher. Followed by: it's still wearable and pretty. We're bookmarking this playful look for a night out with the girls on Valentine's Day.

Mothership X Moonlit Seduction Palette

Pat McGrath Labs

Nudies All Over Face Color Matte


Nudies bronze


Lip Cheat Iconic Nude

Charlotte Tilbury

Pillow Talk Collagen Lip Bath

Charlotte Tilbury

Dazzleshadow light lavender purple


Prismatique Eyes

Surratt Beauty

Multi-use illuminating eye-gloss