Glow and behold, it is high time to boost up your bronzing routine again after summer. To protect that tan-talising, sun-kissed transformation you've already achieved, Vogue Scandinavia's editors have rounded up the best gradual tanners on the market for a risk-free tan maintenance
What is a gradual tan?
A gradual tan is a type of self-tanning product that develops a tan gradually over several applications. Unlike instant tanners, gradual tans are usually available as lotions or creams that moisturise the skin while providing a natural-looking, subtle, and long-lasting colour that can be built up gradually.
How do you apply gradual tan?
For the best results with a gradual tan, you should start by exfoliating your skin to remove any dead skin cells – creating a smoother canvas for the product. Then, apply the gradual tan lotion evenly across clean and dry skin as you would do with a regular moisturiser. For the most consistent results, it is recommended to reapply the lotion daily or every other day to deepen and maintain the tan.
Can you use gradual tan on your face?
Yes, it's possible to use gradual tan products on your face. Still, it's recommended to go for products specifically formulated for facial skin, which is more delicate than body skin. Typically, these products are non-comedogenic and have added skincare benefits to moisturise and nourish the face.
How long does it take for a gradual tan to develop?
Gradual tans typically develop within three to five days of consistent application. The colour will continue to deepen with regular use, allowing you to control the intensity of your tan.
If all of this has piqued your interest, but you don't know where to begin, fear now. Here we have rounded up the 10 tans to top up your bronze this season:
The best gradual self tan for subtle results
What it does: If you're after a gentle kiss of colour when reaching for your self-tan, Maria Åkerberg's ‘Tan in a Bottle’ may be your new best friend on the bathroom shelf. Ideal for fair skin tones seeking a subtle sun-kissed glow, this product provides a natural-looking tan that develops over three to four days, allowing you to build colour to your desired intensity. Better yet, this eco-conscious formula is infused with lemongrass, masking a distinct self-tan scent with a delightfully fresh, invigorating fragrance.
Why we love it: There is nothing worse than trying a new tanning product, only to discover you've gone far darker than intended - or even worse, orange! With the subtlety of this product, however, this is never a risk. Build up gradually to the colour you wish, then simply maintain. Plus, it won't leave you with the oh-so-tan-familiar buscuity smell.
The best gradual tan for year-round glow
What it does: A two-in-one beauty punch, Danish Rudolph Care's gradual self-tan drenches your skin in moisture that transforms into a bronzed glow. The result? A gentle, radiant tan that builds naturally on every single skin type. Lightweight and velvety, it is easy to apply and absorbs quickly, meaning it is perfect for those on the hunt for frequent year-round use.
Why we love it: For winter warmth, this tanner is unbeatable. Not only will it give you a gorgeously golden glow, but it is also intensely moisturising - an added benefit as skin is often left on the dry side when winter comes around with its moisture-stripping winds and colder climes.
The best gradual self-tan on a budget
What it does: This gradual tanner from Nivea packs a punch for its price. At under €8, this product provides a year-round glow that is hard to match. Streak-free and buildable, this is a product that can be relied upon to deliver consistent results. Apply once to enhance your natural glow, or build it up to achieve your desired colour. It's near impossible to mess up.
Why we love it: With added Q10, this gradual tan not only bronzes to the max, but it intensely moisturises skin, firming the skin, improving elasticity for up to 10 days. With this, your legs will be the talk of the town.
The best self tan for salon-like results
What it does: If you're dedicated enough to regular visits to tanning salons, it may be worth investing in Sensai's Silky Bronze Self Tanning. Highly praised for its luxurious texture and effective results, the gel cream applies streak-free and quickly, providing a sophisticated sun-kissed look. Applied two to three times a week, the indulgent blend leaves the skin feeling silky soft and with velvety pigmented results.
Why we love it: The composition of this tanning gel leaves skin looking professionally polished. Its even application and moisturising properties give off salon-esque results. If you don't have time to pop to the salon for a spray, reach for this - they're virtually indistinguishable.
The best skincare-infused gradual self tan
What it does: What's not to love about the intense hydration and nourishing properties of Sisley's skincare-infused self-tanner? Well-regarded for its dual function, working both as a self-tanner and skin plumper, the formula includes macadamia oil and a quenching complex of active ingredients like Biosaccharides and Stevia leaf extract. Quick-drying nature and long-lasting, it is well worth the price for a skin-boosting tan that closely mimics a natural sun-kissed glow.
Why we love does: Whilst some gradual tanners can be a tad drying - looking bronzed is a plus, but not if your skin is taut and cracking - this one from Sisley is imbued with a multitude of skin-loving ingredients. Simply apply and go - no skin worries in sight.
The best gradual tan for first time tanners
What is does: Practically made for first-time users, the St. Tropez gradual tan provides a natural-looking bronze boosted by up to 72 hours of hydration. Lightweight and non-sticky, this buildable tan is quick to absorb into the skin – making it perfect for daily use. Designed to be forgiving and easy to apply, this gradual tan helps avoid common mistakes (such as streaking or uneven colour) that can easily occur for first-time tanners.
Why we love does: There is nary a tanner out there who has not dabbled with St. Tropez, and there is a reason for that. St. Tropez is as synonymous with tanning as meatballs are with IKEA. The two simply go together, so you know you are in safe hands. Streak-free and forgiving, this is a go-to for so many.
The best gradual self tan for buildable results
What it does: If your issue with gradual tanners is patchy application after a couple of rounds, Tan-Luxe's The Butter presents a pigmented alternative that slides on streak-free. While you still have the manageable and customisable ease of a buildable tan, this formula is celebrated for its radiant results. Packed with reflective particles that help illuminate the skin, it develops into streak-free colour that over time intensifies into a lust-worthy lit-from-within glow.
Why we love it: At the risk of repeating ourselves, it is the streak-free nature of this tan that means it has made it onto our list. Luminous without being glittery, this is a failsafe tan that goes on without getting patchy.
The best gradual self tan for deep results
What it does: Finding that most gradual tanners lack in terms of colour payoff? If so, Bondi Sands' Pure Gradual Tanning Lotion presents a pigmented alternative. Delivering a natural and even tan, this formula is infused with skin-loving ingredients such as Hyaluronic Acid for hydration, Vitamin C for radiance, and Vitamin E for repair. The product is designed to be colourless and fragrance-free, making it suitable for all skin types, including sensitive skin. That said, it doesn't skimp out when delivering a deep golden bronze.
Why we love it: This tan packs a punch. If you are not in the mood for a tan that takes days to develop, then this number from Bondi Sands is for you. Simply smooth it on and expect beautifully deep and even results in a few hours.
The best gradual self tan with colour correction
What it does: If you've tried a lot of self-tanners, you'll know the importance of colour correction when considering your skin tone. Are you cold, neutral, or warm? Isle of Paradise's Self-Tanning Butter is designed to offer a gradual tan using technology that helps even out any issues with hue – avoiding mis-tinted tans that give away their unnatural origin.
Why we love it: This tan is a failsafe. With the tans technology, it is nearly impossible to mess up the application. Say goodbye to the days of patchy legs and finger streaks, marring your otherwise perfect complexion.
The best gradual tan for your face
What it does: As said earlier, it is perfectly acceptable to use any gradual tanner anywhere, but when it comes to your complexion, we highly recommend one formulated specifically for the face. And here, Ida Warg has the answer. In just three hours, this fragrance-free lotion will provide a beautiful sun-kissed glow. Plus, it has the added benefit of locking in moisture for 48 hours
Why we love it: Our faces go through a lot, and it is typical that tan will rub off faster here than on the rest of your body - cleaners, serums, masks and makeup all tend to get rid of the glow. This product guarantees a quick tan-top-up. Plus, being formulated for the face, you know it's going to take care of that delicate skin.