Fashion / Society

The best gender-fluid moments at Fashion in Helsinki 2022

By Mikko Puttonen

Photo: Tuuli Tytti Koivula

We caught up with Gender Fluidity expert Mikko Puttonen about the fizzling fashion emerging from Finland

Fashion in Helsinki is an annual celebration of new innovations, young talent and creativity and I was so excited to join the event in Helsinki last week and to report the gender-fluid highlights for Vogue Scandinavia. 


We started at the Marimekko printing factory, one of my favourite places in Helsinki. To me, Marimekko is as much a part of being Finnish as the Moomins. Marimekko has been embracing unisex fashion for decades, but I didn’t know before that the iconic Jokapoika shirt was the first unisex garment in Finland.