This farm-chic garden wedding was as natural as the couple's connection
It was a couple of months after matching on Tinder – finally meeting face to face – that Semra Dedić, PR consultant at Stockholm-based agency SpoilConcept knew that she had met her future husband at a bar in Hornstull in April 2015.
“In between sipping beer and lovely conversation I felt a strong feeling that I had met the love of my life,” says Semra. “I texted a friend to say I’d met my future husband and she texted back saying: ‘You're mad! It’s your first date with the guy, calm yourself down.’”
Of course, said friend’s advice was promptly ignored and the blossoming couple made plans to cook dinner the next evening. Before saying goodnight, Semra asked to take a photo of her beau, Ulf Nordlund, head of operations and co-founder of Black Molly Entertainment.
“That first photo I took of my husband was part of my speech during the wedding dinner,” says Semra. “I will forever remember the feeling I felt during our first date.”
Six years after their first date and a romantic sunset proposal at their summer house in Skåne, the couple gathered friends and family at Gloria’s Apple Farm in Lund where Ulf was born and raised.
“We both love this place; it holds a special place in our hearts,” says Semra. “We love spending time here with Ulf’s family. Our favourite part is coming here to pick apples at the end of summer, beginning of autumn, so it was crystal clear this was the place to share with family and friends for our special day.”
For their garden wedding, every aspect needed to “be as natural as possible,” say the couple.
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“We wanted the setup to reflect us, and we were very happy with the results,” says Semra. “The last week before the wedding we had lots of help from our friends and families, and also our toastmasters, Ariana LLeshaj and Niklas Kronqvist – the wedding would not have been possible without them.”
When it came to her wedding dress, Semra wanted something “simple and unique” but unfortunately this didn’t equal easy and fast as she had hoped. “I started my hunt quite early and realised that it was more difficult than I could have ever imagined. I think I tried over 15 dresses, if not even more. I talked to Elsa Billgren as she has an amazing studio where she rents out wedding dresses from a bygone era and that was exactly where I found my dress.”
Falling in love with the shoulder details, the flower embroidery, and the subtle pearl shimmer in the fabric, Semra’s dress was handmade in the 1940s with a “totally different” hemline which she says, gave the dress a very special and floating shape. Her Erdem veil was “love at first sight.”
Semra paired her dress with farm-friendly slingback Gucci pumps with a chunky heel. Her after-party look was a second vintage dress with glittered tulle and satin Christian Louboutin pumps. Ulf wore a tuxedo and shoes from iconic Swedish designer Oscar Jacobson.
The couple gifted custom-made lighters, part of the dinner setting, to their guests as a memento of their day and Ulf built a bench where they were invited to write a message to the couple which was later burnt into the wood. “This bench is something we will keep forever,” says Semra.
Walking down the aisle Semra says she felt nervous, emotional and excited; her groom tense, but striding towards two smiling faces at the end of the aisle eased the pressure.
“Our lovely friends Shpresa and Cole from the band Flora Cash, married us and sang our favourite song from their album, Soulmate,” says Semra. “We look up to their way of living and the love they have for each other. We have shared many great conversations together and it meant everything to us, them marrying us on our special day,” she says.
“It was just perfect, beautiful, and emotional – just like it’s supposed to be.”
Photo: Kim Eskilsson