Fashion / Society

Chimi's founder Charlie Lindström teams up with his mum for the label's surprising new launch

By Allyson Shiffman
CHIMI_PROTOTYPE_clothing line

Photo: Chimi

“One of my first dreams when I started Chimi was to make my mother unemployed and only create clothes with her and now, I finally had the chance...”

Earlier this week, at the decadent corner suite at Stockholm’s Nobis hotel, Swedish eyewear brand Chimi presented something rather unexpected: clothing. Aptly dubbed Prototype, the brand’s first toe-dip into garments fits on a single rack. Four off-white items, two looks – one male, one female – founder Charlie Lindström made in collaboration with his mother, Lilian, who has been working as a tailor since the 1970s.


“Growing up with a mum as a tailor has formed me to have high demands and expectations when it comes to quality and different shapes, including an eye for details,” says Charlie. The designer has a thing for “minimalist expression” and “stripped down looks” – an inclination apparent both in the designer’s beloved eyewear and this first collection.