Lifestyle / Society

This is how numbers can dismantle old systems and create a more diverse fashion industry

By Sagal Mohammed
Suzan Hourieh Lindberg

Suzan Hourieh Lindberg. Photo: Daniela Spiroska

Meet Suzan Hourieh Lindberg, the woman leveraging data to create a more diverse and inclusive fashion industry in the Nordics

“Everyone talks about diversity and inclusion but we actually implement it into organisations,” says Suzan Hourieh Lindberg, CEO of The Social Few — the Swedish data and growth impact agency holding brands across the Nordics accountable when it matters the most.


Initially launched as a ThinkTank back in 2016, Hourieh Lindberg and her team made the decision to launch an agency specialising in gathering the research and statistics highlighting the detrimental results of excluding big groups of people and communities as consumers from major brands across several industries, including the fashion world. “In 2015, McKinsey released a report called ‘Why Diversity Matters’ and Sweden, and Scandinavia in general, reacted quite strongly to it because it proved that there was a correlation between growth and diversity and inclusion,” says Hourieh Lindberg. “Because that’s when we react to the importance of inclusion when it affects growth,” she adds sarcastically.