Sunflower - runway - SS23

By Allyson Shiffman

Today, in a crowded, standing room only alleyway over beer on tap, Sunflower made its return to Copenhagen Fashion Week. Spring/summer 2023 marks designer Ulrik Pedersen’s continued quest to “elevate the male wardrobe”.

This outing, the brand’s beloved 60s and 70s silhouettes – the kick flares, the leather trench coats, the slinky knits – are met with splashes of pastel. “Timeless clothing and styling, but still very playful and colourful,” says Ulrik, simply. Leather and denim, staples of the Sunflower offering, make a grand return, the latter of which comes printed. “The printed denim was hard to get right,” admits Pedersen.


While the offering is ostensibly menswear, in the intervening years since Sunflower’s last presentation, the brand has accrued a female audience and it’s easy to see why. “Many of the fabrics are suitable for everyone and most fits can be worn by everyone,” says Pedersen. “We consciously design with all genders in mind.” Fittingly, several female models came down the runway, effortlessly badass in relaxed suits and Moto shades. Elevated everyday looks for everybody.

Sunflower SS23