Having heard Cim Mahony tote the phrase 'cashmere hair' when referring to Stine Goya, we're finding ourselves craving this supple and soft texture ourselves. Below, the hair dresser invites us backstage at Stine Goya to discover how to get the look
Stine Goya's autumn/winter '24 show was an intimate affair inspired by the brand's colourful turn-of-the-century HQ. As such, the ultra-feminine floral prints and maximalist aesthetic was transformed, appearing almost (dare we say it) understated. Belted coats and draped necklines in buttery shades of yellow and pink: is this what 'quiet luxury' means in the world of Stine Goya?
If we're to ask head hair stylist Cim Mahony, it sure is. “The ambience backstage at the Stine Goya AW24 show, had an almost cinematic feeling,” explains Mahony. “It is my ninth year working with Stine and my favourite collection yet. Understated luxury,” he continues. The hair was designed as a reflection of this.
As for the nitty-gritty of the process, Mahony explains how it all comes down to the blow-dry. “I wanted a very natural feeling to the hair,” says Mahony. “For a natural and healthy, but not overly-blowdried looking texture, we avoided the cold-shot button on the Dyson.” According to Mahony, this makes room for the hair to maintain more texture and doesn't kill the micro flyaways. “We wanted the texture to be a bit like a worn-in cashmere sweater.”
Next, the team created loose buns at the prepping stations, with Mahony then adding the finishing touches to the line-up just before the show. “I re-did them all, one by one, in the line up.” says Mahony. All to ensure an individual and effortless look, with Mahony's “personal signature.” Any stray baby hairs were kept under control with a natural bristle tooth brush.
“A couple of the girls had very long hair and we decided last minute to leave it out in beautiful straightened ponytails,” says Mahony. Here the cordless straightener, Corrale, from Dyson stepped up as a “lifesaver”. “I was able to change my mind 10 mins before showtime!” Mahony exclaims.
Step backstage at Stine Goya's runway show:
"We prepped the hair by blowdrying with the Dyson Supersonic. I wanted a very natural feeling to the hair". Photo: Frederik Kastrupsen
"We wanted the texture to be a bit like a worn in cashmere sweater". Photo: Frederik Kastrupsen
"The team did loose buns for setting at the prep stations. I then re-did them all, one by one, in the line up, to ensure an individual and effortless look". Photo: Frederik Kastrupsen
"A couple of girls had very long hair and we decided last minute to leave the hair in beautiful straightened ponytails". Photo: Frederik Kastrupsen
"Stray baby hairs were controlled with a natural bristle tooth brush". Photo: Frederik Kastrupsen
Final preparations backstage at Stine Goya's runway show. Photo: Frederik Kastrupsen
Final details are adjusted, the runway show is just moments away. Photo: Frederik Kastrupsen
"Showtime!". Photo: Frederik Kastrupsen