Stina Randestad is not afraid to be different. In a sea of Scandinavian minimalism, her brand Stinarand offers unapologetically vivid and vibrant fashion that embraces the so-called ugly
In recent years, minimalism has reigned supreme on runways, in street style, and across Instagram feeds – clean lines, muted palettes, understated elegance. But Swedish designer Stina Randestad isn’t one for trends. Her brand, Stinarand, is bold, bright and unapologetically unusual, revelling in peculiar silhouettes, sumptuous texture and an in-your-face attitude.
Though fashion was always the plan for Randestad, for years she kept her ambitions under wraps. As a child, she was captivated by princesses, Barbies (whose outfits she hand-sewed) and the drama of 18th- and 19th-century dress. “I loved the extravaganza of clothing,” she says. “But I didn’t dare tell anyone I wanted to be a fashion designer; I was worried I wouldn’t be taken seriously. It was my secret plan.”