Lately Stand Studio’s creative director Nellie Kamras has been looking towards Los Angeles. “I just love the idea of LA,” she says. “If I could, I’d like to live there half the year.”
While most Swedes would like to spend their winters someplace warmer, it’s an especially apt sentiment for a designer whose garments beg to be snapped by the prying lens of the paparazzi, spring/summer 23 collection inclusive. Dubbed for one of LA’s most infamous streets, “Sunset Boulevard”, Stand’s latest offering builds upon the vibrant leather (both real and not), suede and faux fur universe Stand stans know and covet. “The colour, the texture, something playful – that’s something that’s always going on in the collections,” says Kamras. “This time it’s stronger. We’ve pushed it a little bit further.”
How does a brand that revels in muppet coats and fuzzy neon suits push things further? Just look to the leather moto mini skirts – so short, the wearer sits down at their own risk. Or the bubblegum pink faux leather jacket with matching skirt and bra top – a playful nod to Chanel –complete with matching cap (Elle Woods, eat your heart out). Or to the snakeskin bikini tops and second-skin motorcycle jackets. But the real moment is the fringe, which swings from an inky indigo suede shirt and skirt set and down the sleeves of a leather jacket. “The fringe is a standout in the collection,” says Kamras, firmly. The more is more hedonism harkens to the 80s – a little bit wild, a little bit decadent.
“It’s sexy,” the designer says of the impact overall. “Sexy can sometimes be seen as a negative thing, but it’s sexy in a good way.”
See the lookbook below: