Beauty / Society

Skincare Science: The best hyaluronic acid serums for a plumper, more vibrant complexion

By Fiona Embleton

Photo: Getty

Hyaluronic acid is the 'darling' of the skincare world so it’s a name you’ll hear thrown around a lot. But what does it actually do for the skin?

All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.


The current wintry temperatures are like kryptonite to skin, so seeking out products that are like a tall glass of water for a thirsty complexion is likely important to you.

For shuttling moisture into the skin and creating an invisible coat of armour for the skin barrier , hyaluronic acid is the gold standard ingredient. Lest you confuse it with resurfacing acids, hyaluronic acid is a safe sugar found naturally in the body. Rather than strip away, it puts back by acting like a sponge for moisture in the skin. “With its ability to hold 1,000 times its own weight in water, hyaluronic acid attracts moisture from the surrounding atmosphere and pulls it into the skin’s surface layers,” says Martin Lyne, founder of Woods Copenhagen.

What does hyaluronic acid do to your skin?