Long a landmark in the heart of the city, Sheraton Stockholm is undergoing a dramatic transformation. At the helm of this bold new chapter is General Manager Elin Roquet, whose vision for the hotel is as considered as it is ambitious
Originally opened in 1971 as the first Sheraton in Europe, the hotel has long stood as a meeting point for global travellers, local institutions, and high-profile guests alike. With 463 rooms – 55 of which feature private balconies overlooking City Hall, Old Town, Södermalm and Mälaren – it is one of only three hotels in Stockholm equipped to host VIPs and meet high-security requirements. Now, more than 50 years on, the Sheraton is ready to redefine itself for the next era.
Currently in the midst of a top-to-toe renovation, with more than 400 million SEK invested, the hotel is set to relaunch in early 2026 with a brand-new interior concept by ADC Atelier, the world-renowned design studio behind several exclusive Soho House properties. Among the upcoming features: a new immersive gym and wellness area spread across three floors, and upgraded conferencing facilities that continue to offer natural daylight and state-of-the-art tech.
But for Roquet, the heart of the transformation isn’t just the design and the details – it’s the feeling. “It’s not the thread count, even though we love the thread count,” she says. “It’s walking into a place and feeling like it was made for you, even if it wasn’t. It’s the unexpected: a handwritten note, a perfectly curated playlist in the lobby, a scent you’ll forever associate with that moment. A great hotel seduces you.”
Photo: Kristian Bengtsson
Photo: Kristian Bengtsson
Roquet brings more than just industry credentials to the role – she brings a deep connection to the city and a belief in the power of contrast. “Stockholm is a contradiction,” she says. “It’s where restraint meets rebellion. You have centuries-old architecture whispering tradition, while just around the corner, someone’s launching a tech startup from a sauna. It’s stylish, yet never tries too hard.”
Her leadership style is rooted in intuition and personal experience. When asked what truly makes a stay unforgettable, her answer is thoughtful: “Sometimes it’s not a place, but what the place allows you to become.” It’s a philosophy she applies to her work at Sheraton, ensuring the hotel doesn’t just house guests, but holds space for meaningful experiences.
It’s this same ethos that informs her favourite spots in the city. Not the flashy landmarks, but intimate corners with emotional resonance. “There’s an unassuming bench in Bromma, facing the water,” she shares. “It sounds mundane, but I’ve had life-altering conversations there. Once at sunrise, with coffee from a thermos and someone who challenged everything I thought I knew.”
Photo: Kristian Bengtsson
Sheraton Stockholm may be steeped in history, but under Roquet’s leadership, it’s poised for a thoroughly modern rebirth. one that balances heritage with bold new ambition. With the renovation still underway, Roquet is clear-eyed about the task ahead. But she’s also energised by it. “This is a dream come true,” she says. “ I’m looking forward to unveiling the new Sheraton.”
See Elin Roquet speaking about the future of Sheraton Stockholm in the video below.