If you're not shopping second hand, what are you doing?
In 2026, if you are not turning to resale platforms for at least part of your wardrobe, it almost feels behind the times. Long gone is the outdated perception of second-hand as dusty, disorganised and hidden away on plastic hangers in charity shops. Today, the experience rivals that of the high street or department store: curated, trend-aware and often far more affordable.
One platform leading the charge is Sellpy, Among Sweden’s foremost destinations for second-hand fashion, Sellpy goes beyond simple resale, offering shoppers a smarter, more considered way to tap into the season’s defining looks. And this summer, the trends emerging are impossible to ignore.
From low-slung silhouettes to sharply structured outerwear, these are the pieces Swedes are expected to gravitate towards in the months ahead.
Got the blues
Sweden has got the blues. Not in the literal sense, as the country annually ranks in the top 10 happiest countries, but when it comes to second-hand shopping, this shade is becoming more and more important.
Photo: @polliani
Whereas in the past, neutral hues have dominated shopping trends, now colour is becoming increasingly important. Sellpy reported an unforeseen increase in searches for blue and turquoise: 446 per cent, to be exact. But all isn't blue. Discerning shoppers seem to be more interested in the category of tops where these colours are concerned.