Beauty / Society

“Scandinavia has played such a huge part in my inspiration”: Rosie Huntington-Whiteley on the launch of Rose Inc in Sweden

By Esteban G Villanueva

Photo: Getty

We sit down with the British supermodel to chat about the Scandinavian launch of her beauty line, which has positioned itself as the status quo for quality, performance and trendsetting – amid the increasingly saturated market of celebrity and influencer brands