Saks Potts - SS24

By Allyson Shiffman

Saks Potts SS24 is the Danish girl's vacay dream. Inspired by celebs dancing atop beach club tables and sunning on super-yachts, it's easy-breezy oceanside bliss – the Copenhagen way

The past two seasons, Saks Potts has gone big, presenting a public-welcome show at Kongens Nytorv for SS23 and filling the massive Tivoli Gardens Concert Hall for AW23. Today the brand upped the ante once more by sending its spring/summer 2023 collection down a 200-metre oceanside catwalk – the longest Saks Potts runway to date. “It’s the most beautiful venue we’ve ever had,” says co-founder Barbara Potts. Wow factor aside, the setting holds a special place in the hearts of Potts and her co-founder Catherine Saks; it’s steps from where the duo met in Charlottenlund as kindergarteners. There, the pair formed a lifelong friendship that eventually led to their beloved brand.


Sitting in a long row of plastic beach chairs (and braving the rain), attendees took in a collection encompassing the ideal holiday wardrobe – a mixable and matchable smorgasbord of slip dresses and bikinis, easy silk pants and striped poplin shirts. “It was really important for us to limit the collection so that all the pieces – more or less – could fit in your suitcase when you go on vacation,” says Saks. On the mood board were enviable images of celebs on super-yachts and dancing at beach clubs – Uma Thurman, Lily-Rose Depp – as well as vacation snaps from the duo’s own travels.

This is, no doubt, a Danish girl’s vacation wardrobe, evident in the ease of it all. A white triangle bikini top worn with a simple slim skirt, for instance, or a delicate stripped brown and beige knit worn with teeny tiny briefs. The models – who included the brand’s go-to muses Emma Rosenzweig and Klara Kristin as well as Alana Hadid – had wet hair and minimal makeup, as if they’d emerged from a swim and were headed to the beach bar. Many carried a large striped tote bag made from recycled PVC, the sort you might carry on a flight and later to the beach. Even the jackets were notably no-fuss, most notably a swingy cropped leather made to look like denim.

For those sweaty vacation evenings, there were long silk dresses in shocking pink and paillette tops and skirts – a Saks Potts signature. While some models were tasked with walking that endless runway in vintage Manolo Blahnik heels (Saks Potts has collaborated with the iconic shoe brand for a few seasons now), the lucky ones wore flip-flops made in collaboration with Amsterdam shop Carmen.

After the girls took their bows, they welcomed guests at Cafe Jorden Rundt (the name translates to “around the world” and doubles as the name of the collection) for a cocktail. Sure, this pseudo-vacation didn’t exactly boast beach weather, but Saks Potts aren’t about to let a little rain get in the way of a good time.

Discover all the looks from Saks Potts' spring/summer '24 collection below:

Saks Potts - SS24